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Amazon.com Inc and Apple Inc are planning to resume advertising on Twitter, according to media reports on Saturday. The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its Business after Elon Musk's takeover prompted many companies to pull back. Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by Reuters. U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100% value add," up to a $1 million cap, the email said. On Saturday, a Platformer News report er tweeted that Amazon is planning to resume advertising on Twitter at about $100 million a year, pending some security tweaks to the company's ads platform. However, a source familiar with the matter told Reuters that Amazon...

Elon Musk has named former NBCUniversal advertising chief Linda Yaccarino as Twitter's new CEO, as the company tries to reverse a plunge in ad revenue at the social media platform. Yaccarino has been a key figure in modernizing the advertising Business at NBCUniversal, which is owned by Comcast Corp. Here are some facts about the incoming Twitter CEO: AD Chief at NBCU Yaccarino spent a little less than 12 years at NBCUniversal (NBCU), where she was most recently the chairperson of global advertising and partnerships. During her time with the company, she helmed the media network's advertising strategy across television and digital properties and was also instrumental in the launch of ad-supported streaming service Peacock in 2020. Nearly 20 years at Turner Entertainment Before NBCU, Yaccarino was at Turner Entertainment for about two decades in the roles of chief operating officer and executive vice president across its advertising sales, marketing and...