WhatsApp denies report that the platform is exploring ads
WhatsApp's top head on Friday denied a Financial Times report that said the Meta Platforms-owned messaging platform was exploring advertisements as it sought to boost revenue. "This @FT story is false. We aren't doing this," WhatsApp head Will Cathcart said in a post on social media platform X, formerly known as Twitter. The report said that teams at Meta were discussing whether to show ads in lists of conversations with contacts on the WhatsApp chat screen, but no final decisions had been made, citing people familiar with the matter. FT added that Meta was also deliberating whether to charge a subscription fee to use the app ad-free. In a statement, WhatsApp told the FT that "we can't account for every conversation someone had in our company but we are not testing this, working on it, and it's not our plan at all." FT also said many company insiders were against the move. Meta did not immediately respond to a Reuters request for comme...