Apple and Amazon resume advertising on Twitter, reports say
Amazon.com Inc and Apple Inc are planning to resume advertising on Twitter, according to media reports on Saturday. The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its Business after Elon Musk's takeover prompted many companies to pull back. Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by Reuters. U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100% value add," up to a $1 million cap, the email said. On Saturday, a Platformer News report er tweeted that Amazon is planning to resume advertising on Twitter at about $100 million a year, pending some security tweaks to the company's ads platform. However, a source familiar with the matter told Reuters that Amazon...