Netflix reworks Microsoft pact, lowers ad prices

Netflix is restructuring its advertising partnership with Microsoft and lowering ad prices, the Wall Street Journal reported on Thursday.

Netflix has had early discussions to sell ads through other partners in addition to Microsoft, WSJ said, citing people familiar with the matter.

The streaming company selected Microsoft last year to provide Technology and sell ads on its behalf, in part because Microsoft offered to pay a "revenue guarantee," pledging to deliver a large amount of money to Netflix, the report said.

Netflix is also reworking its agreement with Microsoft to reduce the revenue guarantee and those terms are still being settled, the report added.

Microsoft and Netflix did not immediately respond to a Reuters' request for comment.

Comments

Post a Comment

Popular posts from this blog

Cry it out method used to teach baby’s self settling works and is safe, study finds

Researchers say the controversial “cry it out” method and other behavioral sleep interventions used to teach babies self-settling are safe and effective, after a study of more than 2000 families. Researchers followed 2090 families in the United States for 12 months last year and found more than 64 per cent of them used at least one of three behavioral sleep interventions to teach their babies how to self regulate. WATCH THE VIDEO: New study on sleeping patterns of babies is providing fresh insight for tired parents Watch the latest news and stream for free on 7plus >> The interventions included: the parental presence method - where a parent is physically present in the room where the baby sleeps and will tend to the child at scheduled intervals to help them settle; the controlled crying method - where a parent allows the baby to cry for some time before coming into the room at scheduled intervals to help them settle, and; the cry it out method - where a baby is left to cry befor...
Read more

LG solar batteries recalled over fire risk as ACCC to contact customers

A series of batteries included in solar power systems in thousands of Australian households has been recalled. The recall of the product by electronics company LG prompted plans for the consumer watchdog to contact customers amid fears they could catch fire. One person has been injured as a result of the faulty batteries , and there have been nine examples of the batteries causing property damage. For more Recalls related news and videos check out Recalls >> The batteries were initially recalled in February 2021, but more models were added to the recall in May this year. So far, some 2900 batteries have been removed from homes. However the Australian Competition and Consumer Commission believes about 5000 of the potentially deadly batteries could remain in homes. Batteries in household solar power systems in Australia have been recalled. Credit: AAP Those customers will be contacted in coming weeks, the authority says. The batteries are branded LG, SolaX, Opal, Redback, Red E...
Read more

From iPhone 3G to first retail store: Apple's journey in India

It took Apple Inc 15 years from when it first started selling its iPhone in India to having a company-run retail store in now the world's second biggest smartphone market, one where it has faced several business challenges. As Apple opens its first store s, here is a timeline of its journey in India, where the US firm's contract manufacturers are increasingly making iPhones. August 2008: iPhone 3G made its debut in India minus the mass hysteria and winding queues that had marked its launch in the US, Europe and parts of Asia. January 2016: Apple files an application with India's government to set up its own store s in India. May 2016: Apple chief Tim Cook met Indian Prime Minister Narendra Modi in New Delhi for the first time as the company looks at plotting an expansion strategy. June 2016: India relaxes its investment rules for foreign retailers, clearing way for giants such as Apple and IKEA to set up stores in the country. May 2017: Apple, working with contract ...
Read more