Netflix reworks Microsoft pact, lowers ad prices

Netflix is restructuring its advertising partnership with Microsoft and lowering ad prices, the Wall Street Journal reported on Thursday.

Netflix has had early discussions to sell ads through other partners in addition to Microsoft, WSJ said, citing people familiar with the matter.

The streaming company selected Microsoft last year to provide Technology and sell ads on its behalf, in part because Microsoft offered to pay a "revenue guarantee," pledging to deliver a large amount of money to Netflix, the report said.

Netflix is also reworking its agreement with Microsoft to reduce the revenue guarantee and those terms are still being settled, the report added.

Microsoft and Netflix did not immediately respond to a Reuters' request for comment.

Comments

Post a Comment

Popular posts from this blog

Google stopped Samsung from expanding search app offering

WASHINGTON: A former executive at Samsung Electronics' venture capital arm who proposed that mobile app developer Branch Metrics' software offering be expanded in Samsung smartphones faced pushback due to pressure from Google, he said on Thursday in a landmark antitrust trial against the Alphabet unit. Patrick Chang, who worked at Samsung Next to invest in innovative companies, had urged the parent company to expand the offering s of Branch, which can search within apps, to its Android smartphones. Branch Metrics founder and former CEO Alexander Austin testified in late September that his company eliminated some of its software's functions to fend off Google's complaints as it sought to make deals with wireless carriers and smartphone makers. Branch had to ensure that its search es remained within apps and never linked to the web, Austin noted. Chang testified that Samsung also faced pushback from wireless carries, like AT&T, which sell An...
Read more

Panasonic puts productivity boost ahead of new EV plant in US

Panasonic's battery  Business must focus on boosting productivity , Group CEO Yuki Kusumi told Reuters, signalling the Tesla supplier may hold off building a third battery plant in North America as demand for electric vehicles cools. The battery unit, Panasonic Energy, had previously said, it aimed to decide on building the factory by the end of March. But Panasonic Holdings CEO Yuki Kusumi said in an interview that a decision would be made only "when the timing is right". "I keep telling people we need to think about thoroughly raising productivity before setting up a third location," he said on Friday at the company's Tokyo office. The comments come amid signs of cooling demand for EVs in the United States that have prompted some automakers, including General Motors and Ford, to scale back production plans. Panasonic Energy has a plant in Nevada and has broken ground on a second one in Kansas. In December it said Okla...
Read more

How to spot the bright green comet you’ll never see again in your lifetime

A recently discovered comet originating from the most distant corner of the solar system will be visible from Australia this week. The bright green comet has not entered Earth’s skies for 50,000 years — and it might take almost as long to return. WATCH THE VIDEO ABOVE: A green comet last seen 50,000 years ago is swinging by Earth again. Watch the latest News on Channel 7 or stream for free on 7plus >> The C/2022 E3 (ZTF) comet is named after the Zwicky Transient Facility where it was discovered in March 2022 by Californian Palomar Observatory astronomers using a wide-field survey camera. ZTF was only discovered last year because it is the first time the comet has come close enough to Earth to be seen since before our species evolved into modern Homo Sapiens. It was spotted just inside the orbit of Jupiter. After a brief period during the first week of February when the comet will become visible from Australia, it will not be seen again in our lifetime. The comet will be the clos...
Read more