Australian fashion business Suboo fumes at Meta over ‘slow response’ to Instagram hack which crippled sales

An Australian Business has raged at a social media juggernaut it says left them high and dry when faceless criminals threatened to sell its hacked accounts.

Contemporary fashion brand Suboo was launched in Sydney in 2012 and has cultivated a following of more than 130,000 people on Instagram, plus more on Facebook.

Beyond the odd pop-up store, Suboo operates almost exclusively online where it pumps huge money — about $120,000 per annum — into digital advertising to direct shoppers back to its website.

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But the small Business was left reeling on August 21 when its Instagram account was compromised and staff were locked out, leaving them helpless as cybercriminals took control of the page Suboo had built up over the last 11 years.

Shortly after the takeover, Suboo staff were inundated with WhatsApp messages and late-night phone calls from hackers threatening to ransom the Business page unless they paid up.

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